An evening of blockchain and Bitcoin Cash with nChain and Dr. Craig Wright recap

On the evening of October 4th at the St. David’s Hotel in Cardiff, nChain’s Jimmy Nguyen and Dr. Craig Wright keynoted an evening of Blockchain and Bitcoin BCH education, hosted by IP law experts, UDL.

After enjoying a happy hour session of cocktails, nibbles, tea and coffee, Blockchain and Bitcoin BCH enthusiasts from across the UK, Spain, Slovenia and beyond gathered for a short refresher on why Blockchain and Bitcoin BCH are set to change the world with Nguyen, a lesson on economics and how BCH fits in with Dr. Wright and a fruitful Q&A session with both experts covering more specific topics of interest from the audience.

Nguyen’s “The Power of Blockchain and Bitcoin Cash” presentation was high-energy and entertaining as always, highlighting the point that companies want to be the Netflix and not the Blockbuster of their industry and the key in doing so is by staying on top of the latest technology.

Nguyen walked the audience through Blockchain basics, explaining how Blockchain tech is a ledger system or a record keeping system, but without the intermediaries.

“Think of it is a big, giant excel spreadsheet in the sky, maintained by nodes and servers that are distributed throughout the world,” Nguyen explained.

He then went on to explain why Bitcoin Cash is going to be the leading, if not the only, Global Public Ledger. “Bitcoin BCH is the true Bitcoin and should be used every day, its fast, cheap and easy to use,” he said.

With Smart Contracts and Tokenization on the way, Bitcoin BCH is the “all-in-one” coin, the ledger of the future, Nguyen explained. Use cases for BCH and smart contracts include:

-IP registry

-Music & Content Rights Management

-Insurance information

-Property titles

-Smart insurance policies- no need to submit a claim!

And nChain is creating the building blocks to accomplish the above, he said.

Towards the conclusion of Nguyen’s presentation, he touched on Bitcoin SV, a new software implementation publicly supported and spearheaded by CoinGeek and nChain, a software implementation that is unique in fulfilling Satoshi’s vision.

“We believe Bitcoin needs an open protocol that is stable, scalable and secure,” Nguyen explained.

“We believe that path to that is Bitcoin SV. We want to put the control in the hands of the miners. Lets stop playing around and experimenting with the Bitcoin protocol. If we do that, we will unlock the full power of Blockchain. The BCH protocol needs to be built on solid rock, not sand, for global businesses to build on top,” he said.

Wright’s presentation echoed Nguyen’s call for Bitcoin SV support, explaining if you want to build a stable business, you need a stable protocol. He said a business needs certainty and if you create an app, a smart contract as a service, you need to know if will be valid in three, five or even ten years.

“Bitcoin is not just money…it is the foundation for everything that we see. Bitcoin was always the future—some want to stop this, it cannot be stopped. It’s a better technology—we’re going to stop it where it is and let businesses grow,” Wright said.

During the Q&A session with Nguyen and Dr. Wright, the role of miners in the Bitcoin BCH ecosystem was mentioned throughout with both parties emphasizing the vital importance of “miners choice” in bringing the Bitcoin BCH chain forward.

In response to concern from the audience that there could be a chain split due to disagreements over the direction of Bitcoin BCH, Both Dr. Wright and Nguyen independently said nChain does NOT want a chain split and Bitcoin SV’s intent is NOT to create a new token or a new coin.

“We are doing this to create a new choice for miners for implementation for Bitcoin Cash, one that doesn’t change,” Nguyen explained.

Note: Tokens on the Bitcoin Core (segwit) Chain are Referred to as BTC coins. Bitcoin Cash (BCH) is today the only Bitcoin implementation that follows Satoshi Nakamoto’s original whitepaper for Peer to Peer Electronic Cash. Bitcoin BCH is the only major public blockchain that maintains the original vision for Bitcoin as fast, frictionless, electronic cash.

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CoinGeek Week Conference to feature some of the greatest cryptocurrency minds

CoinGeek is one of the most well-respected organizations working to ensure global adoption of Bitcoin BCH. Its founder, Calvin Ayre, works behind the scenes – and often in front of the curtain, as well – to campaign for developments that will ensure the cryptocurrency follows the correct path toward having it recognized as the legitimate digital currency that it is. The efforts, combined with those of other crypto experts, are helping to shape the future of currency. As part of the campaign to give crypto enthusiasts – as well as the entire merchant community – the ability to understand what is going on with the changing industry and the important role Bitcoin BCH has in retail, CoinGeek has organized its latest cryptocurrency conference, scheduled to be held next month.

The CoinGeek Week Conference was initially slated to be just a one-day event. However, due to consumer demand, it had to be split across three days. It will be held November 28-30 at The Mermaid at Puddle Dock in London, England. The location couldn’t be better – easily accessible by multiple methods of transportation, with a large conference area and incredible views.

November 28 will be dedicated to application developers, those minds that are helping to drive new applications and use cases for cryptocurrency. There will be discussions lead by Joannes Vermorel of Lokad and the Money Button’s Ryan X. Charles, as well as others, on the exciting opportunities of blockchain development. Stick around after the day’s events for a networking conference that will give attendees the opportunity to meet new associates and expand their business circles.

November 29, Day 2, will focus on merchants. The day will provide invaluable insight from a number of experts on how merchants can benefit from Bitcoin BCH and how it can help any retailer increase their bottom line. Opening a business to accept Bitcoin BCH payments is as simple as opening a cash register drawer and the rewards are tremendous. A networking opportunity will follow the activities of the day – a perfect opportunity to expand business relationships and forge new alliances to see your business grow.

November 30 is about the future. Cryptocurrencies are here to stay – this is an undeniable fact. Getting involved now will make a difference in a business’s operations down the road and the information presented today will be the best way to prepare for tomorrow. Following the conference, there will be a Calvin Ayre-hosted after party for those who attended all three days. CoinGeek after parties are the ultimate gatherings and are not easily forgotten.

Don’t wait to purchase your tickets. Discounts are available to those who purchase tickets to all three days, but space is limited and time is running out. Tickets are available for purchase with Bitcoin BCH or through Eventbrite if you want to pay with a credit or debit card.

Note: Tokens on the Bitcoin Core (segwit) Chain are Referred to as BTC coins. Bitcoin Cash (BCH) is today the only Bitcoin implementation that follows Satoshi Nakamoto’s original whitepaper for Peer to Peer Electronic Cash. Bitcoin BCH is the only major public blockchain that maintains the original vision for Bitcoin as fast, frictionless, electronic cash.

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London Bitcoin Cash Speaker Series II returns on Oct. 25

The Bitcoin Cash Speaker Series is back, and it promises to be better than ever.

On Oct. 25, members of crypto community will gather again in London for another evening of discussions on the developments in the Bitcoin BCH ecosystem. According to event co-organizer Cryptartica, one of the goals of the London Bitcoin Cash Speaker Series II—the follow-up to the first Speaker Series event in July—is “to nurture the local BCH community in London.”

Among the lineup are Kenneth Haugaard, director of business development at CoinGeek, and Gabriel Cardona, senior BCH developer at Bitcoin.com and founder of BitBox, who will discuss how their companies and projects are helping spread Bitcoin BCH adoption.

Martin Dempster, VP of innovation at BrewDog UK, will also speak about the company’s experience in adopting BCH. The bar will be accepting Bitcoin BCH as payment at its Canary Wharf bar starting Oct. 19, but BrewDog is looking at expanding its BCH acceptance beyond just that location. On its website, the company said, “[W]e hope to eventually roll out this way of paying into all of our UK BrewDog Bars.”

The second half of the evening will see the focus of the discussions shift towards wallets. Alex Agut and Rafael Seibane, founders of HandCash, will talk about their journey towards creating a user-friendly wallet. In an interview with CoinGeek, Agut said the goal of HandCash is to create a Bitcoin BCH wallet that works the same way as cash would.

“Already, using Bitcoin Cash is an incentive. Because of low fees and instant transactions, they are more reliable and so we are working on a very, very secure zero-confirmation protocol so merchants can be secure that all the funds are in place and they get the money,” Agut said.

Alejandro de la Torre, VP for business and operations at BTC.com, will close the night.

The London Bitcoin Cash Speaker Series II is co-organized by Cryptartica and CoinGeek, and supported by partners Bitcoin Cash Association (BCA) and Bitcoin.com. The event will take place on Oct. 25 at Huckletree, located in the trendy Shoreditch ditch, from 6 p.m. to 9 p.m.

The event is free, but RSVP is required given the limited space. Register here and secure your seat now.

Note: Tokens on the Bitcoin Core (segwit) Chain are Referred to as BTC coins. Bitcoin Cash (BCH) is today the only Bitcoin implementation that follows Satoshi Nakamoto’s original whitepaper for Peer to Peer Electronic Cash. Bitcoin BCH is the only major public blockchain that maintains the original vision for Bitcoin as fast, frictionless, electronic cash.

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Excitement’s brewing for the upcoming CoinGeek Week Conference in London

The CoinGeek Week Conference scheduled for next month is going to be unlike anything seen this year in the entire cryptocurrency space. As CoinGeek conferences go, this one is going to be even better than the rest and its timing coincides with some spectacular changes expected to be seen in the industry. If you have never attended a CoinGeek conference, you don’t know what you’re missing. If you have, then you understand why the events are such a valuable source of information and a great time to connect with new partners.

The conference will be held this November 28-30 at the Mermaid at Puddle Dock in London. Several crypto experts, among them, Yours.org CEO Ryan X. Charles, nChain co-founder and Chief Scientist Dr. Craig Wright and Bitcoin.com CEO Roger Ver, will be on hand to provide their insight on the changing world of cryptocurrencies and the importance of Bitcoin BCH to the space.

Bitcoin BCH is the only cryptocurrency that has maintained the same focus originally set forth by Satoshi Nakamoto when the first digital currency publication was introduced. While other cryptocurrencies have decided to be considered more as an investment tool, the Bitcoin BCH community is committed to helping spread adoption of crypto as a legitimate alternative to fiat currency.

Day 1 of this fall’s conference will focus on the applications that are being developed for the crypto and blockchain spaces. Discussions on topics such as the Money Button, raising funds with Bitcoin BCH and streaming money are just a few of those to be enjoyed. After the day’s activities have concluded, attendees will have time to mingle in a networking event that is sure to develop new business relationships.

Day 2 is centered on applications. There will be information on new developments and updates, as well as why Bitcoin BCH adoption is fundamental for business growth. A networking event will also be held at the close of the discussions to continue in the creation of business networks.

Day 3 is all about the future. Opening remarks will be led by CoinGeek’s own Calvin Ayre and there will be talks on what the cryptocurrency industry can expect for future hardware and retain implementations. Attendees who have participated in events all three days will be invited to an after party like only Calvin Ayre knows how to organize.

Tickets are on sale now, and discounts are available for multi-day purchases. Attendees can pay with Bitcoin BCH, as well as with credit or debit cards through Eventbrite. Space is limited and tickets are running out fast. Purchase yours today so you don’t miss out on this incredible conference!

Note: Tokens on the Bitcoin Core (segwit) Chain are Referred to as BTC coins. Bitcoin Cash (BCH) is today the only Bitcoin implementation that follows Satoshi Nakamoto’s original whitepaper for Peer to Peer Electronic Cash. Bitcoin BCH is the only major public blockchain that maintains the original vision for Bitcoin as fast, frictionless, electronic cash.

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CoinGeek Week now accepts credit, debit cards via Eventbrite

There’s still time to secure your seat for the upcoming CoinGeek Week Conference in London—an event that’s shaping up to be the most important Bitcoin BCH conference this fall. Even better news: Tickets to the three-day conference can now be purchased with credit and debit cards at Eventbrite.

The CoinGeek Week Conference offers an exciting opportunity for crypto enthusiasts, merchants and seasoned professionals to come together and see why Bitcoin BCH is the world’s only true retail-driven cryptocurrency. As such, it’s only natural that tickets can be purchased using Bitcoin BCH. However, we also realize that a lot of the people who are coming to the conference are there to learn and understand Bitcoin—so limiting payments to only BCH left us preaching to the choir so to speak.

This is why we’re pleased to announce that you can now buy your tickets to CoinGeek Week with credit and debit cards at Eventbrite, and learn why Bitcoin is changing the world.

CoinGeek Week will be held Nov. 28-30 at the Mermaid Theatre in London. Industry experts, including Bitcoin.com CEO Roger Ver, nChain Chief Scientist Dr. Craig Wright, and Yours.org CEO Ryan X. Charles, will be present to provide important insight into the state of Bitcoin BCH and how merchants can take advantage of the digital currency to increase their revenue streams.

Each day will be filled with a plethora of information that is designed to provide an in-depth understanding of what is going on in the ever-changing world of crypto. Day 1, which centers on application developers, is the perfect opportunity to pick up inside knowledge on the latest blockchain advancements from those who are spearheading cryptocurrency’s evolution.

Day 2 is geared towards application merchants. Leaders of the crypto industry will enlighten delegates on new developments, updates and demonstrate how adopting Bitcoin Cash is needed for growing your business.

Rounding off the week is Day 3, and it is all about the future—perfect for those curious about what’s in store for crypto and the blockchain.

Capping off the intense week of learning for those who have attended all three days is CoinGeek founder Calvin Ayre’s  highly popular after party. There are parties and there are CoinGeek parties—a CoinGeek party is one for the history books.

Tickets are available here and multi-day tickets can be purchased for a discount off the single-day price. Space is limited, so reserve your place today before it’s too late. Who knows, it might be the last credit or debit card purchase you make.

Note: Tokens on the Bitcoin Core (segwit) Chain are Referred to as BTC coins. Bitcoin Cash (BCH) is today the only Bitcoin implementation that follows Satoshi Nakamoto’s original whitepaper for Peer to Peer Electronic Cash. Bitcoin BCH is the only major public blockchain that maintains the original vision for Bitcoin as fast, frictionless, electronic cash.

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Don’t miss out on the most important Bitcoin BCH conference this fall

As cryptocurrency conferences go, it’s hard to top those hosted by CoinGeek. They have become the go-to gathering places for everyone in the crypto space and are regarded as the most prestigious events for showcasing the power of Bitcoin BCH. This fall, the CoinGeek Week Conference will continue that tradition, offering an exciting opportunity for crypto enthusiasts, merchants and seasoned professionals to come together to see why Bitcoin BCH is the world’s only true retail-driven cryptocurrency, and what’s in store for the future.

The event will be held November 28-30 at the Mermaid at Puddle Dock in London. Industry experts will be present to provide important insight into the state of Bitcoin BCH and how merchants can take advantage of the digital currency to increase their revenue streams. Each day will be filled with a plethora of information that is designed to provide an in-depth understanding of what is going on in the ever-changing world of crypto.

Day 1 centers on application developers. It will be the perfect opportunity to pick up inside knowledge on the latest blockchain advancements from those who are spearheading cryptocurrency’s evolution. After the day’s activities wrap up, a networking event will give attendees the chance to meet others, forge new alliances and explore new ventures.

Day 2 will be geared toward application merchants. If you want to see how easy it is to integrate Bitcoin BCH as a payment alternative – or why you should – the activity will provide a wealth of knowledge. Don’t get left behind while the competition moves forward and blazes new trails. This retail-focused conference will be followed by a networking session similar to that seen on Day 1, and will be the optimal chance for merchants and entrepreneurs to expand their networks and create new business contacts.

Day 3 is all about the future. If you’re curious about what’s in store for crypto and the blockchain, you can’t miss this day’s activities. We’re just getting started with crypto and blockchains, and what is coming down the pipe is incredible. Get the knowledge you need to be able to take your business to the next level.

Following the completion of Day 3, CoinGeek founder Calvin Ayre will host his highly popular after party for those who have attended all three days. There are parties and there are CoinGeek parties – a CoinGeek party is one for the history books.

Tickets are available now and multi-day tickets can be purchased for a discount off the single-day price. Space is limited, so reserve your place today before it’s too late. bComm associates receive a discount and, as always, tickets can be purchased using Bitcoin BCH.

Note: Tokens on the Bitcoin Core (segwit) Chain are Referred to as BTC coins. Bitcoin Cash (BCH) is today the only Bitcoin implementation that follows Satoshi Nakamoto’s original whitepaper for Peer to Peer Electronic Cash. Bitcoin BCH is the only major public blockchain that maintains the original vision for Bitcoin as fast, frictionless, electronic cash.

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Block Seoul 2018: More blockchain-centered discussions, less crypto talks

The inaugural Block Seoul 2018 kicked off in South Korea last September 16, delivering discussions mostly centering on Korea’s crypto industry as well as blockchain technology and its footprints in certain industries, couple with a few dialogues about cryptocurrencies.

The event attracted attendees from blockchain-focused companies, investors and a lot of peers from media coming from all over the world. Sponsored by blockchain-optimized dating app Luna, the event was poised as a summit to connect investors and innovators into creating impactful projects within the blockchain space and discuss how the technology can disrupt and accelerate traditional industries.

The four-day summit opened with a party welcoming delegates with beats and music by DJ Dguru, one of South Korea’s most influential DJs. This night also served as an avenue for networking and establish businesses among attendees. All of these—networking and parties—continued all throughout the days of the summit.

The opening night was followed by a three-day conference at the picturesque Some Sevit Island Complex where keynote speeches and panel discussions from influencers were heard and seen.

The conference days may have been slower than expected compared to other Seoul-based blockchain events, gathering only less than a hundred people on the floor but it did capture some insightful thoughts, anecdotes, learning and tips from the thought leaders themselves.

Leading the array of speakers were Wikipedia co-founder James Wales, former New York Governor David Paterson, former United States Director of Intelligence James Clapper, and BTCC co-founder Bobby Lee.

The event’s highlight was the high-caliber panel discussion of representatives from the government and technology enterprises moderated by Lee. In spite of the session topic focusing on the future of cybersecurity, Lee was able to stir the discussion not just around blockchain alone but also cryptocurrencies.

The one key takeaway among all the sessions and presentations at the Block Seoul 2018 is that segments of the public—from government to media, tech and blockchain communities—have a vital role in understanding the emerging technologies in a pace where all will be able to keep up with the enduring changes, and actually do something to support and improve them.

For tech and blockchain communities, understanding what the technology means for the people in their daily lives; for the media, delving deeper into these new tools and not only its surface to be able to construct the right messages the general public has to know; and for the government, enabling support on these new inventions, and efficiently creating regulations which will ensure protection and safety of public while taking into account the potentials for growth and benefits of these technologies to the nation and its people.

Watch the Block Seoul 2018 panels here: Day 1, Day 2, and Day 3

Note: Tokens on the Bitcoin Core (segwit) Chain are Referred to as BTC coins. Bitcoin Cash (BCH) is today the only Bitcoin implementation that follows Satoshi Nakamoto’s original whitepaper for Peer to Peer Electronic Cash. Bitcoin BCH is the only major public blockchain that maintains the original vision for Bitcoin as fast, frictionless, electronic cash.

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The highly anticipated CoinGeek Week Conference is approaching quickly

Following the outstanding success of previous cryptocurrency conferences, CoinGeek is preparing for its next installation, the CoinGeek Week Conference. The three-day event will be held in London this coming November, and is guaranteed to be just as insightful and spectacular as its previous conferences.

The event will focus on Bitcoin BCH and the role that the world’s leading retail cryptocurrency plays in advancing the cryptocurrency cause. Bitcoin BCH is the only digital currency that still recognizes the importance of working toward global adoption of a retail-focused peer-to-peer currency, and the only one that still adheres to the original design of cryptocurrency.

There will a plethora of experts on hand to discuss how the industry is involving and where it is headed. Day 1 is geared toward application developers, giving new and experienced developers an opportunity to learn everything they need to know about the latest advancements in blockchain technology. Following the day’s activities, there will be a networking session, giving individuals the opportunity to shake hands and exchange information to expand their networks.

Day 2 is an important day for application merchants. This will be the perfect chance to see why Bitcoin BCH adoption is vital to retail growth and how easy it is for cryptocurrency payments to be accepted. This is a must-attend for anyone in the retail industry and includes a networking event at the end of the day designed to help business owners and entrepreneurs interact to help their businesses grow.

The last day will provide an incredible amount of information on the future of cryptocurrency and the blockchain. It will include discussions by some of the leading experts in the industry and is a must-attend for everyone – from early adopters to those who are just now thinking about stepping into the cryptocurrency ecosystem.

For those who have attended all three days, CoinGeek’s own Calvin Ayre will host one of his world-famous after parties following the activities on Day 3. This is one party that should definitely not be missed.

CoinGeek Week will be held November 28-30 at The Mermaid, Puddle Dock in London. Tickets are on sale now, with discounts for purchasing multi-day passes. Space is limited, so reserve your spot today before it’s too late. As always, tickets can be purchased using Bitcoin BCH and bComm associates receive a discount. There’s no time like the present to get involved.

Note: Tokens on the Bitcoin Core (segwit) Chain are Referred to as BTC coins. Bitcoin Cash (BCH) is today the only Bitcoin implementation that follows Satoshi Nakamoto’s original whitepaper for Peer to Peer Electronic Cash. Bitcoin BCH is the only major public blockchain that maintains the original vision for Bitcoin as fast, frictionless, electronic cash.

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Block Seoul Day 3: How marketing, media slow down crypto mass adoption

It was only in 2017 when the people around the globe began to really take notice of cryptocurrency and its underlying technology, blockchain, after BTC’s price hit an all-time high of close to $20,000. That same year, we’ve seen prominent figures in the space like Roger Ver being interviewed left and right by the mainstream media about the hard fork in August 2017, resulting in the emergence of Bitcoin Cash.

Today, we have yet to hear more about the developments and growth within the blockchain and cryptocurrencies in the traditional media unless it’s about the volatility of the crypto prices. On the third day of Block Seoul conference, a panel of media and PR practitioners discussed the role of mass media and marketing to spread the message about the blockchain industry.

Bitnewstoday’s Alina Belkovskaya stated that traditional media seem to not have criteria on how to estimate what is important in the space. “They (mass media) just really don’t understand what they are talking about when they are talking about blockchain, cryptocurrencies and so on,” she said. Belkovskaya observed that they don’t know what influences the market. Lauren Bisell of Immutable Industries added, “I think the way that blockchain has been portrayed in the media is it’s kind of renegade, it’s kind of like a little bit on the fringe.”

“I think it’s really important for us to address what the pitfalls have been in PR and marketing for our industry, why adoption is not happening faster,” said moderator Brittany Kaiser of Bueno Capital. She said that education should be part of the industry’s communication strategy.

“Education is very important for this industry. An education in the form of a mission,” said Henry Liu, former Facebook performance marketer and now with Yeoman Capital. Liu added, “I think for all the other people that are not in this room that want to understand what we’re doing we need to tell them about why we’re doing this.”

Decentrix Media co-founder Marc Scrapa explained the role of mass media in this education process. “Utilizing mass media is something that’s inherently important to spread the message of what we’re doing,” he shared. Day One Ventures’ Masha Drokova suggested for the industry to tell more truthful stories. She added, “I think we need to do much better work simplifying everything we tell about blockchain so mass audience will understand the benefits for them.”

For Belkovskaya, it’s not about the simplicity of the message being sent by the movers of the industry. She claims that the industry marketers and PR executives send the same suggestions, tell the media the similar thing—that they will all change the world. “It’s about being different. Nothing is new. Nothing is news-worthy. Why should I write about you?” she asked.

What’s clear, however, is that blockchain is no longer a niche industry. According to Kaiser, “We should be working with the traditional industries that we are trying to disrupt. We’re not going to replace traditional industries were going to provide them with the technological solution to improve what they’re already doing. So I think that’s so important to really delve deeper into.”

See also Day 1 and Day 2.

Note: Tokens on the Bitcoin Core (segwit) Chain are Referred to as BTC coins. Bitcoin Cash (BCH) is today the only Bitcoin implementation that follows Satoshi Nakamoto’s original whitepaper for Peer to Peer Electronic Cash. Bitcoin BCH is the only major public blockchain that maintains the original vision for Bitcoin as fast, frictionless, electronic cash.

The post Block Seoul Day 3: How marketing, media slow down crypto mass adoption appeared first on Coingeek.

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Block Seoul Day 3: How marketing, media slow down crypto mass adoption

It was only in 2017 when the people around the globe began to really take notice of cryptocurrency and its underlying technology, blockchain, after BTC’s price hit an all-time high of close to $20,000. That same year, we’ve seen prominent figures in the space like Roger Ver being interviewed left and right by the mainstream media about the hard fork in August 2017, resulting in the emergence of Bitcoin Cash.

Today, we have yet to hear more about the developments and growth within the blockchain and cryptocurrencies in the traditional media unless it’s about the volatility of the crypto prices. On the third day of Block Seoul conference, a panel of media and PR practitioners discussed the role of mass media and marketing to spread the message about the blockchain industry.

Bitnewstoday’s Alina Belkovskaya stated that traditional media seem to not have criteria on how to estimate what is important in the space. “They (mass media) just really don’t understand what they are talking about when they are talking about blockchain, cryptocurrencies and so on,” she said. Belkovskaya observed that they don’t know what influences the market. Lauren Bisell of Immutable Industries added, “I think the way that blockchain has been portrayed in the media is it’s kind of renegade, it’s kind of like a little bit on the fringe.”

“I think it’s really important for us to address what the pitfalls have been in PR and marketing for our industry, why adoption is not happening faster,” said moderator Brittany Kaiser of Bueno Capital. She said that education should be part of the industry’s communication strategy.

“Education is very important for this industry. An education in the form of a mission,” said Henry Liu, former Facebook performance marketer and now with Yeoman Capital. Liu added, “I think for all the other people that are not in this room that want to understand what we’re doing we need to tell them about why we’re doing this.”

Decentrix Media co-founder Marc Scrapa explained the role of mass media in this education process. “Utilizing mass media is something that’s inherently important to spread the message of what we’re doing,” he shared. Day One Ventures’ Masha Drokova suggested for the industry to tell more truthful stories. She added, “I think we need to do much better work simplifying everything we tell about blockchain so mass audience will understand the benefits for them.”

For Belkovskaya, it’s not about the simplicity of the message being sent by the movers of the industry. She claims that the industry marketers and PR executives send the same suggestions, tell the media the similar thing—that they will all change the world. “It’s about being different. Nothing is new. Nothing is news-worthy. Why should I write about you?” she asked.

What’s clear, however, is that blockchain is no longer a niche industry. According to Kaiser, “We should be working with the traditional industries that we are trying to disrupt. We’re not going to replace traditional industries were going to provide them with the technological solution to improve what they’re already doing. So I think that’s so important to really delve deeper into.”

See also Day 1 and Day 2.

Note: Tokens on the Bitcoin Core (segwit) Chain are Referred to as BTC coins. Bitcoin Cash (BCH) is today the only Bitcoin implementation that follows Satoshi Nakamoto’s original whitepaper for Peer to Peer Electronic Cash. Bitcoin BCH is the only major public blockchain that maintains the original vision for Bitcoin as fast, frictionless, electronic cash.

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