At the recently held London BCH Speakers Series II event by Cryptartica, Martin Dempster, VP of innovation at BrewDog UK, shares his company’s experience in adopting cryptocurrency for payments.
Bored of the “stuffy ales” dominating the UK beer market in the 2000s, James Watt and Martin Dickie decided to brew their own beer. In April 2007, BrewDog was born.
A decade later, the “maverick craft brewery based in the northeast of Scotland,” is “now the biggest and most successful craft brewery in Europe,” said BrewDog UK VP of Innovation Martin Dempster. This year, the craft brewery and pub chain has taken on a new challenge—adopt cryptocurrency for payments.
Last October 19, BrewDog opened its Canary Wharf pub, where the first 100 customers were given Bitcoin Cash to spend at the bar. With the help of CoinGeek and wallet provider Centbee, BrewDog helped its first guests to download a wallet and gave them free crypto to put in it and spend at the bar. Initially, BrewDog saw a “cultural barrier” in terms of further adoption; however, Dempster said they “found it really easy and cheap to deploy” compared to traditional payment terminals.
“It was such a novel thing for us… to offer and there was such a real palpable sense of excitement before we launched,” Dempster said. “It’s not flash in the pan, people are actually using the tech, which is great to see.”
If you want to know what BrewDog did to accept cryptocurrency, join us at the CoinGeek Week Conference, happening at the Mermaid, Puddle Dock in London on November 28-30 (with a special, invitation-only Miners Day event on November 27). The four-day event is a celebration of the rebirth of the original Bitcoin as Bitcoin SV (Satoshi Vision), and it’s also the perfect opportunity to learn from experts the importance of scaling to enterprise levels on the original Bitcoin chain—now named Bitcoin SV (BSV)—the only platform that has proven its ability to achieve this.
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For the launch of their new City of London bar, Brewdog, the Scottish brewery and pub chain, wanted to let their customers pay with Bitcoin Cash.
So together with CoinGeek and wallet-provider Centbee, Brewdog helped their first guests to download a wallet and then gave them free Bitcoin Cash (BCH) to put in it and spend at the bar.
Not surprisingly, news of free money and free beer produced a queue that literally went round the block.
Here’s how a crowd from the City - and, as it turned out, from as far afield as Belgium - enjoyed their first experiences of crypto.
Want to know what BrewDog did to accept Bitcoin BCH? Join us at the CoinGeek Week Conference, and learn from the experts how merchants can benefit from Bitcoin BCH. Be part of the cryptocurrency revolution, buy your tickets now via Eventbrite!
Note: Tokens on the Bitcoin Core (segwit) Chain are Referred to as BTC coins. Bitcoin Cash (BCH) is today the only Bitcoin implementation that follows Satoshi Nakamoto’s original whitepaper for Peer to Peer Electronic Cash. Bitcoin BCH is the only major public blockchain that maintains the original vision for Bitcoin as fast, frictionless, electronic cash.
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As Brewdog opens its doors to its first bar to accept Bitcoin BCH, CoinGeek stepped in to give the first 100 customers free BCH. We sent Ed Pownall along to take a look at the cashless revolution unfold.
Note: Tokens on the Bitcoin Core (segwit) Chain are Referred to as BTC coins. Bitcoin Cash (BCH) is today the only Bitcoin implementation that follows Satoshi Nakamoto’s original whitepaper for Peer to Peer Electronic Cash. Bitcoin BCH is the only major public blockchain that maintains the original vision for Bitcoin as fast, frictionless, electronic cash.
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The BrewDog Canary Wharf, the latest of BrewDog’s numerous bars scattered across the UK, will be accepting Bitcoin Cash (BCH) as payment, the company announced.
To make its launch on October 19 more exciting, the first 100 people at the 12 p.m. opening will be given BCH wallets, containing random amounts from £12-£100 ($16-$130).
“At BrewDog we have worked our entire lives to challenge perceptions and be bold and uncompromising; the developers and miners of cryptocurrency are exactly the same. Adopting alternative payment options for craft beer is a natural fit. And what better place to start subverting the norm in financial transactions than the heart of London’s financial docklands?” BrewDog’s blog post reads.
BrewDog is also looking at expanding its acceptance of BCH beyond just Canary Wharf. “[W]e hope to eventually roll out this way of paying into all of our UK BrewDog Bars,” it said. The menu selection includes “20 taps of super-fresh craft beer, takeaway bottle and can options, and our loaded menu of burgers, pizza and wings.”
To participate in the BCH wallet giveaway, all you need is to download a Bitcoin.com wallet app. “On top of this, any purchase of beer from the bar between Friday and Sunday October 21st (however you pay) will enter you into a raffle to win a wallet containing Bitcoin Cash to the tune of £500 ($650),” BrewDog said.
The bar has raised funds through its Equity for Punks program, where members are eligible for discounts and special offers, and are privy to the Annual General Mayhem party. The program is closing on October 15, but not after having attracted attention for the way it has “revolutionized small business finance” the past few years.
BrewDog said, “The people who have invested in us and become Equity Punks have shown the city slickers what can be achieved with taking charge of something you believe in. Cryptocurrency is exactly the same.”
Note: Tokens on the Bitcoin Core (segwit) Chain are Referred to as BTC coins. Bitcoin Cash (BCH) is today the only Bitcoin implementation that follows Satoshi Nakamoto’s original whitepaper for Peer to Peer Electronic Cash. Bitcoin BCH is the only major public blockchain that maintains the original vision for Bitcoin as fast, frictionless, electronic cash.
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